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Support the revitalization of Indigenous cultures by choosing The Original Original

When you join an experience that displays The Original Original mark, you are directly supporting Indigenous owned businesses. The revenue generated by these businesses flows back to Indigenous families and communities, helping to build economic independence and pride in culture.

Indigenous tourism is reconciliation in action. With your support of tourism operators who display The Original Original mark, you’re helping to build a more inclusive future in Canada.

Indigenous Tourism Association of Canada
Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) is a membership based global leader in the marketing and development of Indigenous tourism experiences. ITAC’s members are Indigenous-owned and controlled businesses from every province and territory in the country.

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Learn more about Indigenous tourism experiences